MINT EDITION THE GO-TO TITLE FOR CHINESE CELEBRITIES

MINT EDITION THE GO-TO TITLE FOR CHINESE CELEBRITIES

1 June, 2015 - Uncategorised

Since 2013, Mint Edition has collaborated with 7 of the most popular Chinese Celebrities including movie stars, singers, models and designers as cover features and exclusive interviews. Yang Mi, known as one of the most promising young film actress in China, honoured with the Best Overseas Influence Award along with the Primer Star of Athena is featured on the cover of Spring 2015 issue.

So why are Chinese celebrities so willing to grace the covers of Mint Edition magazine? The answer is simple, Chinese celebrities are just as selective as brands about cooperating with the right media publication. Mint Edition provides the perfect editorial environment with appropriate cultural understanding for a Chinese celebrity looking to engage with a international Chinese audience. Most Chinese magazine published in Europe are highly focused on brand engagement rather than consumer engagement, the Mint Edition team have worked tirelessly to create a product with a heavy weighting on providing our discerning Chinese audience with stimulating and engaging content which keeps a clear eye on China whilst also showing a localized perspective.

Mint Edition has in a short space of time, become the undisputed go-to international title for Chinese celebrities wishing to communicate with Chinese fans internationally. Have a look at some of the celebrities who have graced our covers to those who are just fans of the publication. 

                  

WHO ARE THE HONOURED GUESTS OF MINT EDITION ?

1. AARON KWOK 

ME autumn 20141

(Image from Longines)

Aaron Kwok at the age of 49 is one of Asia’s biggest leading male movie and music stars who has been active since the 1980s. Often dubbed the “Michael Jackson of China” he has performed to sell out audiences all around the world including London’s Wembley Stadium. Currently ranked #23 on the 2015 Forbes China Celebrity 100 of China’s biggest celebrities.

                  

2. YANG MI

(Image from Beauty Actress)

ME Spring 2015.jpg

Yang Mi is one of China’s most loved film actresses with nearly 50 million people following her Sina Weibo social media account. She is set to make her Hollywood feature film debut next year in the Universal Pictures produced science fiction feature film The Great Wall, starring alongside Matt Damon. Currently ranked #31 on the 2015 Forbes China Celebrity 100 list of China’s biggest celebrities and is married to #35 ranked Chinese actor Harwick Lau.

                  

3. SHANG WENJIE

Shang-Wenjie-620x350.jpg

(Image from Lifestyle Magazine)

image31

Shang Wenjie (AKA Laure Shang) was the 2006 winner of China’s most popular singing competition “Super Girl” and her edgy image has led her to be dubbed the “Lady Gaga of China”. She is a regularly attendee at fashions shows by Guy Laroche, Yohji Yamamoto, Shiatzy Chen and a VIP guest at Dior.

                   

4. BAI BING 

Bai_Bing1

1ME Winter 2014

(Image from Wikia)

Bai Bing (AKA Michelle Bai) is one of China’s new emerging film stars after carving out a successfully television career portraying Princesses Yushu in The Dream of Red Mansions, China’s most expensive TV show series to date. She is now signed to China’s Emperor Entertainment Group, China’s biggest entertainment and talent agency.

                  

5. WANG LIKUN 

364ad3c344

 

7E518AC1-C3E0-451E-A047-63D52D26D172 copy

(Image from Weibo account)

Wang Likun is China’s latest breakthrough star having recently appeared in this year’s Chinese romantic drama Somewhere Only We Know set in Prague. The film was responsible for a Chinese tourism surge to the Czech Republic and her appearance as a contestant on the Chinese version of the celebrity diving show Splash! led to a social media storm commenting on her natural beauty without any makeup.

To find out more about editorial and advertising opportunities in the next edition, please contact Steven Bywater on 0203 642 3899 or via email on team@mint-edition.com