WHAT MINT EDITIONS AFFLUENT CHINESE READERS WANT ?

WHAT MINT EDITIONS AFFLUENT CHINESE READERS WANT ?

9 June, 2015 - Uncategorised

Chinese consumers visiting as well as working and studying in the UK currently number approximately 350,000 individuals and are expected to grow to just under 1 million individuals by 2020. As one of the of the fastest growing consumer demographics in the UK, MINT EDITION finds it essential to not just push content out, but to also engage and listen to our readers to ensure MINT EDITION can grow in line and meet the preferences or our readers and deliver ROI to our advertisers.

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Taken from our 2015 Chinese Consumer Data Survey we’ve learnt the following about our readers:

  • MINT EDITION readers are more affluent with 29% earning over £100kpa versus only 19% of non-readers earning over £100kpa.
  • MINT EDITION readers are regular luxury consumers averaging 3 to 4 luxury purchase a year each exceed £500 versus non-readers averaging only 1 to 2.
  • 25% of MINT EDITION readers stay at a 5 star hotel in the UK versus only 5% of non-readers.
  • International Travel is the most popular luxury expense amongst MINT EDITION readers at 70%.
  • 55% of MINT EDITION readers want smartphone and tablet access to the magazine.

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  •  97% of Readers report that they are likely to continue reading MINT EDITION.
  •  18% of Readers report that they regularly read no other magazines in the UK.
  • 90% of our readers ranked MINT EDITION content either GOOD or EXCELLENT.

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As a result of the data MINT EDITION are now developing:

  • More destination, travel and hotel accommodation content
  • Feature more higher price-point products from brands

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  • Developing a new digital app and subscription club with direct marketing and advertising opportunities for brands.
  • Expanding print distribution at targeted locations that we know will be future Chinese consumer touch points

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For more information regarding editorial and advertising opportunities please contact Steven Bywater. E-mail: team@mint-edition.com or give our team a call on 02036423899.