WEI-UK PR Secure Aspinal Of London Coverage In Elle China

WEI-UK PR Secure Aspinal Of London Coverage In Elle China

19 January, 2015 - Fashion, Luxury, Press & PR, Uncategorised


10 Aspinal of London handbags were featured in Elle China as a result of work carried out by the WEI-UK PR Team. We partnered with Aspinal of London to identify their key aims in raising the brand profile in China, and as a result we were able to pair the brand with the best Key Opinion Leaders attending fashion week AW14.

WEI-UK organised for the famous Fashion Blogger and Key Opinion Leader, Candy Li to do a 4 style change photo shoot near the Aspinal of London Brook Street store. As part of the shoot the WEI-UK team identified the key products of the season which would be best for the China market and which would maximise brand exposure.

Candy Li subsequently promoted Aspinal of London on Social media, in China and in the UK using, Weibo, WeChat, Twitter. There were an average of 200 comments per post, leading to direct consumer engagement with the brand and a trackable increase in sales.

CL Social mediaWEI-UK and Candy created the Aspinal of London lookbook which was promoted on ELLE China, 163.com, and Souhu website. Check out the lookbook of images below or feel free to go direct to the Elle China site to see this piece in action.

Link to ELLE China

Overall the campaign was a great success, leading to an increase in traffic to the Aspinal of London site from China and an increase in sales as a direct result of the subsequent social media campaign managed by the WEI-UK team.

If you want to find out more about this campaign, or you are interested in utilising our PR services to raise your brand profile with Chinese consumers in mainland China and the UK, feel free to contact Nadezhda Robinson, Marketing Director on 020 3642 3899, or n.robinson@wei-ukconsulting.com

Lookbook Images