WEI CONSULTING REVEALS THE UK’S CHINESE CONSUMERS

WEI CONSULTING REVEALS THE UK’S CHINESE CONSUMERS

10 August, 2015 - Uncategorised

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UPDATE 11/08/15: 2015 CHINESE SONSUMER SURVEY PLANS & BRAND OPTIONS ANNOUNCED

On Wednesday the 29th Wei Consulting in partnership with the China-Britain Business Council unveiled the results to an original piece of market research. From March to June 2015, 3,256 Chinese consumers either living in or visiting the UK were surveyed on their demographic profile, travel preferences, consumer behaviour and media engagement preferences whilst in the UK.

Wei Consulting’s Head of Marketing & Business Development, Steven Bywater presented highlights of the report to a packed room of representatives from various British and international brands, as well as media industry professionals. The result of which were discussed by a panel of industry professionals that included Wei Consulting’s Managing Director, Nadezhda Robinson.

Highlights of the report showed that UK Chinese Consumer numbering between 350-400,000 individuals as of last year is projected to grow to over 850,000 individuals by 2020. The majority of consumers are in-fact millennials in the 18-34 age group accounting for 80% of all Chinese consumers in the UK. More than half have house hold incomes of £50kpa and results show that consumption is heavily skewed towards self-consumption by an increasingly media engaged, discerning consumer.

More information relating to the results of the survey can be found on the below Pubic Report Infographic and press coverage on the report by the Telegraph.

“How the UK can capitalise on the growing wealth of Chinese consumers” – Telegraph 29/07/15

Download Hi-Res Infographic PDF

wei consuling data survey poster results

For more specific information relating to Wei Consulting’s 2015 UK Chinese Consumer Revealed data survey, please contact Steven Bywater. E-mail: s.bywater@wei-ukconsulting.com or give us a call on +44 (0)2036423899.