Tour Guide and Travel Trade

80% of Chinese travellers still travel in groups for a number of reasons, including cultural and language barriers. As such access to the travel trade is critical to engaging with inbound Chinese consumers.

Wei-UK creates partnerships via trade, and brand partners that have access to the right profile of international shoppers/clients – this includes-

  • Tour Operators
  • Financial Institutions
  • Airlines
  • Concierge Companies
  • Wei-UK are the sole marketing agent for the UK Chinese Tour Guide Association, establishing a commission based relationship between brands and tour guides on the ground. The Tour Guide business provides retail brand with immediate access to Chinese client footfall.
  • Our role is to match the brand with the correct in-bound business partners, and UK based tour guides ultimately driving traffic/footfall via access to their clients, utilising a range of incentives and offers with a defined ROI on sales.

Key Facts

  • Access to 4,500 partners in trade
  • Access too 500+ UK Tour Guides