Social Media

Wei-UK Consulting manage social media campaigns for brands throughout the UK. These include promotional events on Wechat, Weibo and Power Apple. We use our own official blogs and those of key opinion blog leaders, as well as social forums, weibo sponsored posts and student association sites.

We work with over 20 key Chinese bloggers covering a range of disciplines such as food, travel, fashion and watches to engage with consumers – campaigns reach over 1 million people (figures based on validated numbers of followers on each blog). Users are based in the UK and China.

Key facts

Social Media campaigns are devised around the brand objectives, and can be tailored to focus on the following areas:

  • Brand introduction to the Chinese consumer
  • Products sales
  • Raising brand awareness
  • User engagement
  • Event campaigns