Print Media

We coordinate buying across a range media partners (Newspapers, magazines and industry publications) to control media costs and market access.

We also publish Mint Edition Luxury Life & Style Magazine, the only content driven magazine to target both Chinese travellers and Chinese Students/Young Professionals living in the UK.

Mint Edition magazine takes a multi-distribution approach to engaging with the Chinese consumer.

Key facts:

  • 40K+ quarterly distribution
  • Distribution points:
    • All first and business class flights from Beijing, Shanghai and Guangzhou to London on: Virgin Atlantic, China Eastern and China Southern
    • Top hotel concierge runs including – Radisson, The Dorchester, Mandarin Oriental, BVLGARI, etc
    • University campuses and halls of residence
    • Online download
    • China Town handouts in London, Birmingham and Manchester
    • Tour coaches