Press and PR

WEI –UK have built strong relationships with key Chinese Press and Media outlets in the UK. We utilise these relationships to raise awareness and drive footfall for our clients via PR and Media campaigns. Wei UK have undertaken successful Press and PR campaigns amongst others for Vertu, Aspinal of London and Covent Garden (CAPCO).

Key facts:

  • Creation of press releases in Mandarin for distribution to Chinese Press and Media institutions based in the UK.
  • Co-ordinating campaigns tactically to ensure full coverage and maximum exposure across a range of mediums ‘broadcast , print , radio and social media channels’
  • Follow up with media contacts to encourage maximum coverage
  • Co-ordinate feedback to client

PR Case StudyPR Case Study 2