10 August, 2015 - Uncategorised

Screenshot 2015-08-10 11.14.54

As part of a growing distribution strategy, MINT EDITION has launched this week its digital edition turn-page app available in the Apple iTunes Newsstand for iPhone & iPad, as well as Google Play for Android devices and Amazon Kindle Fire.

MINT EDITION magazine already distributes an audited 23,600 printed copies and additional 1,000 non-audited copies of the magazine throughout British universities, businesses and hotels. Furthermore the magazine is available on-board various airlines flying from China to the UK including China Eastern, China Southern, Cathay Pacific, Swiss Air and Virgin Atlantic, to name but a few.

The new app is the media brand’s first foray into converting its 70,000+ print readers and 31,000+ Weibo follower (both BPA verified) into active subscribers.

“With our social media following, event attendance and survey conversion, MINT EDITION has a proven and third party verified track record of not just reaching affluent Chinese readers, but engaging with them. The app now is the next natural step to take this even further and expand our reach and readership” says Steven Bywater, head of marketing and business development for MINT EDITION.

In addition to annual subscription packages, the app will provide readers with exclusive digital and multimedia content. For advertisers also the app provide multimedia advertising functionality and a direct e-commerce linking functionality.

Visit Apple iTunes, Google Play or Amazon to download the app now for free.