COACH CHINESE NEW YEAR EVENT 2015

COACH CHINESE NEW YEAR EVENT 2015

13 May, 2015 - Uncategorised

For the year of the Sheep, many brands want to show their respect and appreciation for the most important traditional festival in the Chinese calendar. Coach Bond Street store excelled at showing respect to the Chinese consumer on this day with a well attended Chinese New Year in-store event. Wei-UK Consulting supported the brand in organising the event through the Mint Edition brand by designing the theme, invitation, guests list, prize draw, topped off with CRM data capture for the brand of 118 consumers.

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The highlight of the event for Chinese consumers was the extreme attention to detail and cultural sensitivity the brand showed with a gifted red leather notebook which guests could emboss with their initials. The red leather paying homage to the year of the sheep and the red colour, which symbolises luck and good fortune for the coming year.

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To find out more about the Coach Chinese New Year event, please click the link below to see the case study. Should you wish to plan your own Chinese consumer event. E-mail: events@wei-ukconsulting.com or give our team a call on 02036423899.