ANNOUNCED – 2016 CHINESE CONSUMER DATA SURVEY – UK & FRANCE

ANNOUNCED – 2016 CHINESE CONSUMER DATA SURVEY – UK & FRANCE

11 August, 2015 - Uncategorised

Data Survey 2016

The successful release of the 2015 UK’s Chinese Consumers: Revealed report by Wei Consulting that ran through MINT EDITION magazine has led to a ground breaking report on Chinese consumers in the UK that has garnered significant press coverage in the Telegraph, BBC, South China Morning Post magazine and the forthcoming issue of InTheBlack magazine.

The survey will run again next year in MARCH 2016, which will not only provide further detailed analysis, year on year growth performance relating to UK Chinese Consumer behaviour and preferences, but will also be expanded to include:

  • Brand performance/perception amongst Chinese consumers
  • France Chinese consumers as part of the MINT EDITION France Edition

New distribution channels including Chinese international newspapers, Charles De Gaulle Airport and additional Chinese Social Media KOLs will are to be added to further increase the reach of the survey.

Brands wishing to be included in the survey will benefit from optaining:

  • Full survery results
  • Detailed brand recogniser survey results - Who are your reaching and what do they think of you?
  • Detailed non-brand recogniser survey results – Who aren’t you reaching?

Inclusion into the survey is open to Wei Consulting clients and 2015/16 MINT EIDITION advertisers at no extra charge. Space is limited to 21 brands and will be allocated on a first-come-first serve basis.

To reserve your spot or to obtain the 2016 Chinese Consumers Data Survey Package Deck please contact Steven Bywater. E-mail: s.bywater@wei-ukconsulting.com or give us a call on +44 (0)2036423899